“We are four friends from the village of Sagara, Karnataka, who came together with a shared dream of creating a clothing brand that reflects our unique bond and love for casual fashion. Growing up in a small community, we were inspired by the simplicity and warmth of village life, which shaped our approach to design. Our brand began with a focus on hoodies and T-shirts, blending comfort, style, and a sense of belonging in every piece. What started as an idea between friends has grown into a venture that we are proud to share with the world, bringing our local roots and global aspirations together in each collection.”